How Google Stole Yahoo Spotlight as a Search Engine Leader ?
How Google stole Yahoo Spotlight ?
Google has become a synonym for search engine by positioning itself on top of all other search engine providers in the market with Yahoo being left far behind in the race. Google stole yahoo spotlight by emerging as search engine leader. The latest Google search engine algorithm update HummingBird seems to take them ahead with their much talked about Panda and Penguin updates, which were launched prior to HummingBird.
Today, Google is running ahead as a clear winner in the landscape of search engines. Googling – a very common term used by us means searching on Google. Every 6.5 out of 10 users are using Google search engine for searching information over the Internet. On the contrary, Yahoo has only 3 out of 25 users on an average. Whether Google Stole or Won the Spotlight from Yahoo is a matter of prejudice, dependent on our own perception about Google’s strategy.
Growth Pattern of Google Search Engine
Doing a careful analysis at some statistics available over the Internet, I found that one third of the world’s online advertising share falls in the lap of Google.
Looking at the growth pattern, I realized that Google’s net revenue is rising at the rate of more than 65% on quarterly basis. Google is growing 7 times faster than its one time closest competitor Yahoo, whereas Yahoo is now lagging far behind than Google. Today, Google is seen as the king of search engine world, without having any competitor visible even far off in the complete landscape of different search engines.
Google Search Engine Results Page (SERP)
The biggest reason behind Google’s success story is their efficiency in offering the most relevant quality content from the huge sea of information scattered over the Internet. It is like finding a pearl from the depth of ocean. There are other search engines too but none as good as Google, at least, the population of digizens think this way.
Right from the beginning, they had a long term objective of providing the best and the most relevant results to their users. If a search engine is capable of providing what the user needs, there is no reason that can stop a huge wave of online traffic swarming to your site. Google has worked hard to attract a huge wave of traffic on their search engine and they have even succeeded up to a large extent.
Google started with a small search engine to write their success story – Google Search Engine. Yahoo might not have even anticipated in the beginning that such a small idea of search engine was going to pull them down from the market.
Profitable Revenue Model of Google
Google got the attention of the world and a huge organic traffic through its search engine. They knew how to make money out of it. Before the success of Google, no company had even thought about the potential of this virgin market. No one thought or believed that search engines had the potential of generating revenues.
Yahoo too didn’t realized and missed the train. Google has proved it to the world than even a small seed of a business idea can be implemented into a big fruitful tree.
Google didn’t only spotted but exploited the huge traffic inflow from its search engine. Developing their unique model, they targeted the Ad industry displaying the relevant ads alongside the search engine result. None of us can ever deny that today, advertising is one of the biggest industries all across the world.
It was their innovative technology – Google AdWords & Google Adsense. Yahoo was busy focusing on their own conventional model of Display Ads without realizing that the market was slowly graduating to to some other focused concept.
Google AdWords & Google Adsense
After making their strong presence in the search market, Google started auctioning ads that appeared alongside the search results. Google’s 99% revenue is generated from Ads. Based on their intelligent algorithms, Google started placing small Ads alongside the search results. It displayed only the ads that were relevant to the searched keyword. A click on any of these ads would divert the user to advertiser’s website.
Google charged a certain percentage of the revenue generated from every lead generated from its search engine. It started with a the inception of a very small business idea but grew too big in no time. Yahoo still believed on Display Ads while Google innovated their own technology with a completely different model.
Innovative Technology behind Google’s Success
Google indexes billions of web pages across the Internet by fetching only relevant content in the search results. Its ubiquitous search engine technology works really fast in not only getting the best but only relevant results. Google’s popular ‘Page Rank Algorithm’ also did a nice job by carving out a unique place for itself in the territory of search engines.
Google’s proprietary technology turned out to be unique in itself by not giving any hints to the competitors for replication. Yahoo lost drastically in attracting the market share of search engines. Moreover, Google’s frequent update policies didn’t let the market get stagnant with the same old technology and never gave a chance for manipulations by the Internet marketers. Google SEO became a trend in the online market.
Diversity of Google Services on Offer
Google’s success story didn’t stopped at search engines but they started innovating new and unique innovative marketing strategies to earn revenue. They started widening their reach through other diverse applications. Google Mail, Image search, Google News, Google Google, Google Maps and many more features became the strength of the Google brand, although they kept making changes and even pulling back some of the applications along with time and changing market trend.
Several enterprise solutions, Cloud computing added further to their success story. On one hand, Google provides a bouquet of free services while on the other hand, it exploits the commercial market. I believe that is the key ingredient and the success mantra of Google. The acquisition of YouTube under the Google umbrella was a landmark deal and now Google Play has taken over the growing Android Market for smart phones.
Yahoo stumbled while Google kept rising the ladder of success. Starting small and making it big seems to be the punchline of Google and this is how Google stole Yahoo spotlight. As of now, Google is strong but too many frequent SEO algorithm updates may also prove suicidal for Google’s health. Google needs to be cautious by not harming genuine businesses in their aggressive approach of bringing out the most relevant content from the Internet.
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