Why High Page Load Time is Bad for Online Businesses ?
Reduce Page Load Time for Online Business Success
I have been working with one of the best Site Speed Optimization Expert – Mark de Scande from the last couple of months. His page speed optimization skills had been a great learning experience for me. The use of cache plugins, site tests, site speed test results, site speed analysis, site speed comparisons and tweaking the configurations at the core WordPress files, so much to learn and understand. This post is dedicated to my speed optimization master and teacher.
A small and simple new year gift to the man full of skills and knowledge. Above all, he is a great human being. Thanks Mark for making me learn so much in such a short span of time. It is just a small fragment of whatever I have learned from you.
Impact of Page Load Time on Online Businesses
The success to any online business is dependent on its Google Rank, the position on which a website is fetched on Google SERP against the related keyword search. Most of the online businesses, in fact, all the online businesses are working hard to get their sites on the first page of Google search result page. SEO dynamics are changing than ever before as Google is getting smarter day by day.
Today, page load time is a priority for Google because digizens have the right to fast Internet, therefore the survival of online businesses is dependent on the site’s page load time. Relationship between page load time of a site and the profit of the business is simple to understand. More is the page load time, less is the profit and vice versa. Page load time has become supplementary to the success of any online business these days.
Search Engine Algorithms are Changing Frequently
Google Penguin update, Google Panda update, Google Hummingbird update and the latest in the series – Google Holiday Update for Google shopping experiences are attracting attention of SEO Analysts, Webmasters and Site owners at large. Content is the king and will remain the king always because Internet is all about creation and dissemination of information and knowledge.
At the same time, the information must reach to the users at the speed of thought. Today, page load time is one of the most important factors in Google search engine algorithms.
Why Page Load Time is Important for Online Businesses ?
The survival of a business is dependent on their customers. More are the customers, more is the business, more revenue and more profit.
Online businesses are targeting online customers and these customers are none other than the Internet surfers. As a customer, you search for some information over the Internet, primarily using Google. You get a list of related sites suggested by Google that may contain the required information.
You click on a link, keep waiting, waiting and waiting because it keeps on loading. Does it works like that ! No, if the site does not loads in a few seconds, you move on with the next link on the Google SERP. A website with a slow page load time has lost a business opportunity even before creating it. The website might have spend thousands of dollars on building the site, but just in order to save a few dollars, they have lost business.
Slow Page Load Time Inflicts Direct and Indirect Business Loss
It is the direct loss of a business opportunity and creates a ripple effect indirectly. The site will also lose its Google Rank or will get its Google Rank lower with the passage of time because of its slow page load time. Almost 50% of the web users abandon a page, if it is not loaded within the first three seconds from the click of its site’s link from Google SERP.
The loss has exponential affect. You haven’t lost only a single customer, rather you have given an open invitation to the search engines for pulling your site rank down on Google SERP.
Relation Between Page Load Time and Search Engine Algorithms
Search engines are based on the proprietary algorithm developed by their owners. The search engine algorithms processes the search results not only based on keyword density, but a large number of other dependent parameters.
The search engine algorithms count the frequency of incoming traffic, keyword density, page load time, uniqueness of the content, quality incoming links, quality outgoing links etc. A substantial increase in page load time of a site pulls the ranking down on search engine results page, whether it is Google, Bing, Yahoo or any other search engine.
Page Load Time is Inversely Proportional to Revenue/Profit
After investing a huge amount of time and money on your site or blog, you may be shocked not to see your site listed on the first page of Google SERP against its relevant keywords. Your entire business idea flops resulting in heavy losses and the reason – Increased page load time of your site.
Improve Your Website by Reducing Page Load Time
Businessman who are really serious about their business and don’t want to see their blog getting lost in the black hole of Internet need to act before it gets late. Control the situation before it slips out of your hand. Start working on the entire design of the site and not only on the contents.
Whether it is about codes, images, scripts or the configurations, everything is important for the survival of an online business. Competition is quite high and a very small line segregating the successful businesses from lost out businesses.
Romancing with Words, Acumen for Technology, Passion for SEO, Thinking Out of the Box and developing killer Business Strategies excites me. Creating World of Words thrills me.
I help businesses regarding SEO Consultancy, Copywriting, Brand Building, Reputation Management, Online Business Strategies and Online Marketing Strategies.
Need my help ! Hire my Services at oDesk.
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