Google HummingBird Algorithm Update Collects Internet Nectar
What is Google Hummingbird Algorithm Update ?
First, it was Google Penguin update, then Google Panda update and now Google HummingBird update, which was officially released on September 26, 2013. Google seems to be quite fascinated with animals and birds to reign the world of information for Humans. Google continued to name their Google search engine algorithm updates in the name of some animals and birds. It seems as if Google is trying to collect the sweetest nectars from the different flowers blooming in the garden of Internet.
Google Hummingbird Update for Better Search Results
Now, the billion dollar question is whether Google is really going to pick up the best flowers from Internet using their latest Google HummingBird SEO Search Engine Algorithm update or not! Amit Singhal, Senior Vice President of Search at Google has officially declared in the official release that latest Google HummingBird update is going to affect more than 90% searches done on Google. Another question, how about the rest 10% and I am sure Google is going to take care of the rest 10% search results in their next Google HummingBird Algorithm update.
Google Hummingbird update is not exactly an update but a substitute to the previous search engine algorithms launched by Google in the past. Caffeine Update was the last complete replacement experienced by the Internet from Google and now it is HummingBird while Penguin and Panda were nothing more than the updates to their existing search algorithm.
Hummingbird is an Innovative Google Search Engine Concept
Danny Sullivan has also made an analysis that Google HummingBird update is not actually an update but a complete replacement to the old search engine of Google. In simple words, we can say that it may be marked as a big and loud CHANGE in the history of Internet and may take away the sleeps of many Webmasters and site owners quite shortly. The rules of the Industry are changing once again, ready to sweep out many businesses out of the Internet and inviting some new and fresh entries in the world of Internet.
Natural Language Processing and Artificial Intelligence in Hummingbird
Google HummingBird Algorithm is anticipated to be all about enhancing user’s experience by providing them more relevant material from the Internet.
An enhanced Knowledge graph and Natural Language Processing (NLP) with an inclusion of Artificial Intelligence (AI) concepts along with a refined form of Business Intelligence (BI) are some of the factors becoming the ingredient in the latest Google HummingBird Search Engine Algorithm update.
Google Pagespeed, Google Authorship and genuine Organic Backlinks aren’t supposed to lose their value even in the latest HummingBird update of Google.
You can click here to read more about an important “Strategy behind Building Genuine Organic Backlinks” for Google in my another article.
Business Process Reengineering from Google Inc.
Many businesses may go through some partial adjustments or a complete overhaul through Business Process Reengineering (BPR) and some sort of hue and cry may be heard in the time to come. Google Analysts are talking about queries and a better approach being developed by Google SEO towards finding the answers to the questions posed by the readers and seekers of information. Use of synonyms is a new and a prime area, much talked as being included in Google HummingBird. Social media such as Google Plus, Facebook, Twitter is also expected to take a driving seat behind the Google HummingBird algorithm update.
Another important factor included in HummingBird update is about parsing long sentences into small small words so as to filter out only the most relevant content, Geo-mapping tags for linking rich content based on the location relevance for the users is also expected to be included as an important factor. It may also mean that Google HummingBird Search Engine Results are going to be much more different and distinct in different regions.
Hummingbird – A New Direction to Online Businesses
HummingBird may also means a new business opportunity in terms of an increase in Google’s source of revenue. Many established businesses having good high Google Pagerank on Google SERP in past may lose their position and if that happens then they have no other option than to investment in developing new marketing strategies.
The ad revenue generated from Google Adwords may experience a growth pattern as more and more businesses may have to rely on Google’s Adwords strategy. The publishers may also get an increased share from Google’s increasing profit because of probably some increase in Google Adsense rates. Everything seems to be going new and fresh with lots of promises for many business houses, after all, revenue has been and will always remain the driving force behind any successful business strategy.
You can read more about “Successful Business Ideas – Inception to Implementation” in my another article by clicking here.
Google Hummingbird is Focussed at Conversational Search
Conversational Search is the new terminology considered to be the most important aspect behind Google HummingBird search engine update. Google has tried to design new search engine by developing some new modules while using some of the old modules too, which were good enough to be reused. One of the biggest and the most important question hovering the mind of site owners as well as Webmasters includes whether Google HummingBird algorithm update is going to hit them and if yes then whether its going to have positive or negative affects on their organic traffic.
Unofficially, Google HummingBird has already been rolled out around a month back, according to some sources. It could be a bad news for all the Webmasters and site owners who are experiencing a loss in their organic traffic coming directly from Google, the reason is quite obvious – Google HummingBird Search Engine Algorithm Update. Good news for all those Webmasters and site owners, who haven’t seen any changes to their organic traffic, simply meaning that they have successfully sailed through this major change with the latest HummingBird search engine algorithm update.
Content is King for One and All
Google is supporting the same old philosophy of “Original Content is the King” and motivates the publishers to publish only high quality material that is relevant and adds value to the knowledge graph. The content must have the information to add value to user’s knowledge experience.
The success of Google HummingBird as well as Google SEO Algorithms will be judged by the users, site owners and Webmasters in the times to come. It will also work as a feedback behind Google’s frequent updates strategy.
Is Google going to Rock with the new and latest HummingBird search engine algorithm update or is it going to be one more step towards its suicidal strategy will be known only with time.
You can read my another article on “Why Google might be taking a Suicidal Track with frequent Google Algorithmic Changes” by following this link.
What is the Future of Google Hummingbird Update !
Although, if Google succeeds in taking the world of Internet and happy users, site owners and Webmasters along its side then there is nothing that can stop them from rocking the world of Internet but if Google starts rolling once again over the dead bodies of some genuine big businesses which are based on Google for their organic web traffic then we all know the result.
Don’t you think, agree or disagree with me on the exposure of thoughts about “Google HummingBird Algorithm Update to Collect Nectar from Internet” !
Let us Talk and Discuss.
Romancing with Words, Acumen for Technology, Passion for SEO, Thinking Out of the Box and developing killer Business Strategies excites me. Creating World of Words thrills me.
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